Michigan Travel Outlook: More Tourists, More Spending

April 22, 2013

The Pure Michigan ad campaign has meant billions of dollars for the state’s tourism industry since it began in 2006. For every dollar spent on those ads in other Midwestern markets, visitors spent a little over eight dollars last year, including taxes. But that’s almost two dollars less than the year before. Is Pure Michigan getting enough bang for its buck? George Zimmerman is the vice president of Travel Michigan. He tells WDET’s Pat Batcheller the lower return on investment is a hiccup compared to the business Pure Michigan has generated. Click on the audio link above to hear the conversation.