News

North American International Auto Show Draws Largest Crowd in 12 Years

January 26, 2015

By Marissa Gawel


More than 800,000 people came out to the North American International Auto Show in Detroit this year, the most in 12 years. Show Chairman Scott LaRiche says he attributes the increase to cooperative weather, the resurgence of the auto industry, and a strong media presence. He says Cobo Center held 750 vehicles for visitors to see, get in, and learn about.

“When you realize that the average vehicle on the road today is 11-years-old, so there are a lot of people that are looking to replace those vehicles, and so real shoppers are in Cobo Center checking ‘em out.”

LaRiche says the 13,000 attendees at the Charity Preview raised about five million dollars this year. He says work has already begun to plan next year’s show.