News

Manhattan Transfer: Cadillac To Move Sales, Marketing to New York

September 24, 2014

By Pat Batcheller




"That’s where deals are made. And Cadillac is looking to do some partnerships with different companies to raise their image and brand perception."

Michelle Krebs, senior analyst at AutoTrader.com.

Cadillac will move its headquarters from Detroit to New York next year. The luxury car brand’s U.S. sales have fallen five percent this year, while its German rivals have enjoyed double-digit growth. AutoTrader.com senior analyst Michelle Krebs tells WDET's Pat Batcheller the move to the Big Apple may boost Cadillac’s profile as well its sales. General Motors will keep Cadillac's technology and engineering operations in Metro Detroit. Click on the audio links above to hear the conversation.