News

New State Tourism Chief Says "Pure Michigan" Has Only Scratched Surface

January 26, 2015

By Pat Batcheller



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"We want to make sure that we put in a more urban message within the Pure Michigan brand. Tell the story of Detroit."

David West, Vice President of Travel for the Michigan Economic Development Corporation.

Michigan’s new tourism chief says 2015 could be a big year, thanks to low gas prices and a growing economy. David West is the vice-president of travel for the Michigan Economic Development Corporation. He oversees the state’s “Pure Michigan” ad campaign. West tells WDET’s Pat Batcheller he’s eager to tap into the pent-up demand of people who put off travel plans during the economic downturn. Click on the audio links above to hear the conversation.